Styleguide
Logo
Description
A freestanding moon gate, depressed into the ground, leading to a star field with a binary star system.
Meaning
The gate acts as the portal to adventure, because what else can it be if you end up in space? It can be replaced with other types of gates and portals, indicating that adventure can await everywhere and everyone. For example, it can replaced with a torii, a henge or even a simple door.
The binary star system reflects the digital nature of the company, showcasing pinpricks of light in a dark field as a stand-in for ones and zeroes. The stars evoke a sense of wonder and act as a compass, for the core values of inclusivity, accessibility and fun.
For every variation of the logo, the binary star system should always be the focus of the star field the gate leads to.
Unicode logo
The logo can be represented in Unicode with the following;
(✦᛫)
Symbols;
- U+0028 Left parenthesis
- U+2726 Black four-pointed star
- U+16EB Runic single punctuation
- U+0029 Right parenthesis
In HTML Unicode;
(✦᛫)
Other explored alternatives
- Vertical gate;
⎧✦᛫⎫in HTML⎧✦᛫⎫ - Adds spacing;
（✦᛫）in HTML（✦᛫）